Born From a Passion for Olfactory Art
ScentLux was founded in 2026 by master perfumer Isabelle Fontaine and entrepreneur Marcus Laurent — two people united by an unwavering belief that fragrance is the most intimate form of self-expression. Together, they established a small atelier in Grasse, France — the historic heartland of fine perfumery — and began creating scents that told stories.
What began as a single perfume, Rose Elixir, quickly captured the hearts of discerning fragrance enthusiasts worldwide. Today, ScentLux offers a curated catalogue of 12 unique fragrances across 5 distinct collections — each one the result of hundreds of hours of meticulous formulation, testing and refinement.
We source the rarest ingredients directly from ethical farms and cooperatives in Grasse, Morocco, Indonesia and the UAE. Every bottle of ScentLux is crafted in small batches to ensure uncompromising quality — because we believe true luxury cannot be rushed.
The ScentLux Timeline
The Vision Begins
Isabelle Fontaine and Marcus Laurent first meet at a perfumery symposium in Paris. The seed of ScentLux is planted over a shared love of artisanal scent-making.
The Grasse Atelier
After two years of research and ingredient sourcing, the ScentLux atelier is established in Grasse, France. Isabelle begins the formulation of the first three Classic Line fragrances.
First Public Launch
ScentLux launches Rose Elixir and Noir Intense at a private event in Paris. The response is overwhelming — the entire first batch of 500 bottles sells out in 72 hours.
Global Expansion
ScentLux opens boutique partnerships with luxury retailers in New York, Los Angeles, Tokyo, and Dubai. The Oud & Spice and Summer Bloom collections debut to critical acclaim.
The Digital Boutique
ScentLux launches its online boutique — bringing the luxury perfumery experience directly to customers worldwide. Today we ship to over 40 countries with carbon-neutral delivery.
Our Master Perfumers
Isabelle Fontaine
Co-Founder & Head PerfumerA graduate of ISIPCA Paris with 15 years of experience in fine fragrance. Isabelle's signature style blends classical French technique with contemporary minimalism.
Marcus Laurent
Co-Founder & Creative DirectorMarcus brings a background in luxury brand strategy and a deep love of Middle Eastern oud traditions to ScentLux. He oversees brand direction and all packaging design.
Yuki Tanaka
Lead Evaluator & Fragrance ScientistYuki joined ScentLux from Tokyo-based Takasago Flavor. Her scientific rigour and extraordinary olfactory palate ensure every fragrance formula maintains perfect consistency.
Farid Al-Rashid
Oud Specialist & Ingredient BuyerWith deep roots in the UAE perfume trade, Farid personally oversees the sourcing of our oud, amber and saffron — always ensuring sustainable, ethical practices.
Our Core Values
Sustainability
All our ingredients are ethically sourced from farms committed to fair wages and eco-friendly cultivation. Our bottles are made from recycled glass, and every shipment is carbon-neutral.
Cruelty Free
ScentLux is 100% cruelty-free. We never test on animals, use no animal-derived ingredients and hold active PETA and Leaping Bunny certifications.
Artisanal Quality
Every fragrance is hand-blended in small batches in our Grasse atelier by our master perfumers, who personally approve each formulation before it enters production.
Global Community
We believe scent transcends borders. That is why we ship to 40+ countries and offer our website in 8 languages — so everyone can experience the art of ScentLux.